At the heart of “We create bridges” is Alexandra.
She is an executive leader with 20 years experience in strategy and Management roles with a focus on Digital and Marketing Services, Business Intelligence , Analytics and Market Research – across a wide range of industries.
She’s been convinced by the transformational power of Digital since the very beginning, and has built a hands-on experience with all the aspects of the ever changing role of digital: from marketing channel to a critical component in transforming a brand, a business and an industry.
Alexandra started her career at Agency.com – the pioneering internet professional services company – and has worked in Paris and London during agency.com successful global scaling – and after the IPO in 1999.
She also worked in management consulting at Cambridge Technology Partners, on deeper engagements with companies in business models innovation and enterprise collaboration.
For the last 20 years, she has been
- advising global companies such as P&G, Nokia, Volkswagen, Hilton, etc. on how to transform their capabilities to capture opportunities brought by Digital,
- starting new ventures for global players such a WPP or Publicis,
- as well as advising MarTech Startups on how to best address and bring business value to companies (back in 2007 P&G and AdViewability tech Alenty – acquired by AppNexus, more recently Ferrero and eCommerce solutions such as Storetail)
She’s a perpetual learner in the fields of strategy, philosophy, cognitive sciences and behavioural economics and passionate about integrating modern thinking and principles from these disciplines to accelerate innovation and empower the next generation of companies and teams to scale in a sustainable way, and with soul.
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