#Accountability – Looker

Analytics is something that’s easy to put off. When you’re actively building a company and trying to figure out your value proposition, collecting and splicing data can seem non-critical or premature. But then, all of a sudden, you hit a point where things get complex, you need to understand your customers much better, and you have lots of unusable data because you captured it the wrong way — or didn’t capture it at all.

via FirstRound

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